Designing a New Motorcycle

What is Motorcycle Design ?
Firstly we must define what we mean by designing a new motorcycle. Motorbike design encompasses appearance, function and engineering of motorcycles, (including streetbikes, supermoto, off-road motorcycles).

Motivations for Designing a New Motorcycle in Europe
Generally, motorcycle design follows the standard industrial behaviour of designing products that fulfill market demands, satisfy engineering and economic requirements to produce safe and profitable vehicles. At Megelli, we carefully considered what was available on the market today for riders seeking a durable, great looking motorbike that also offers excellent value for money.

Motorcycle Design & Engineering
Due to the high importance of mechanical components and exposed engines to motorcycle styling, almost always motorcycle designers will have a greater sensitivity and awareness to engineering. For large Japanese Motorcycle companies , teams of professional engineers and specialists will collaborate on each project development, allowing the motorcycle designer to focus on the more creative aspects of motorbike design, such as styling, human-machine interface, and market and cultural relationships. In other matters such as pure mechanical ergonomics (such as seat height, handlebar placement, etc.), or basic layout (the location of major components, storage, etc.). There is usually considerable overlap between the designer and engineer. The motorbike designer will nominally approach each problem from a human interface, or "feel" or "irrational" point of view (example : "Does this material feel cold or warm, and is this feeling appropriate to this vehicle's target consumer?"), while the engineer will attack each problem with the "rational" or clinical approach of empirically weighing the cause and effect of each design decision against the project's technical and economic design targets (example : "Can this material be moulded into the designer's desired shape? Will that be too expensive to produce?")

Learn more about the Megelli Story and how we designed and built a new range of motorcycles in Europe

Megelli Supermoto
Megelli Naked Motorbikes
Megelli Sportbike